It’s been said many times that content is king. This is particularly true on the Internet, where millions of people scramble to and fro for information each day. The most useful, convenient, non-intrusive information delivery systems on the Web are the ones that get the traffic. If your Web site doesn’t make the grade, people will look elsewhere.The same idea holds true in online marketing and advertising. The Pay Per Click ads you write and the affiliate marketing arrangements you make are only as effective as the content delivered. Once effective ad content exists, the delivery method must be as seamless and relevant to the user’s interests as possible. An exciting way to meet both of these ends is via in-text keyword advertising.What is in-text keyword advertising? This form of contextual advertising places specific words within the text of a Web page. The word is usually distinguished by a double underline. When a user trains their cursor over the in-text advertising, an in-page window appears with the associated advertisement text. In-text ads for your services appear on sites with related content.In-text advertising used to be confined to niche sites, such as video game and science portals. Now it is increasingly prevalent, found even in such places as mainstream journalistic Web sites. Some champions of journalistic integrity have criticized this practice on newspaper Web sites, but a growing number of publishers see in-text advertising as a natural extension of advertising techniques used over the years to reach and serve consumers. Considering the current state of newspaper companies, it could be argued that clinging to an outdated notion of integrity and overinflated sense of value to society makes no business sense. When revenue models are considered, online advertising is a must. However, as one reader states regarding the 12/3/07 Businessweek story on in-text ads (“Pitching Between the Lines”), “many companies need advertising, but we don’t need bad ads.” This basic line of reasoning – that better ads serve the public better – should be the credo for any advertising you write or any advertising you host.Let’s assume you’re ready for the kind of revenue stream in-text advertising can bring through your Web site as a publisher, or through your own ads on relevant sites. Networks like Kontera offer advanced In-Text Advertising solutions. They guarantee the highest degree of relevancy between content, keywords and ads. This equals higher click-through rates and a nice return on your investment (as an advertiser) or conversion rate (as an advertiser or a publisher). Vibrant Media offers IntelliTXT technology, which reads a page and in real-time double-underlines words directly within the content and places sponsored links inside a relevant page’s text. Should the user click on an in-text ad, the site owner will make a commission. Miva MC is another great source for in-text ads that pop. Any InLine ad through Miva MC is 100% user initiated, meaning that a visitor must mouse over the underlined keyword in order to see the advertisement. Ultimately, this leads to a winning equation of added revenue for you without having ads take up too much page real estate. One possible undesirable result in that situation might be that advertising clutter eventually cuts down on page impressions. When it comes to online moneymaking, that is a no-no. Simple in-text links like those available through a program such as My-PayDayLoan are clean and can be highly effective.Great content keeps readers coming back for more. Great ads that blend with great content can boost your online revenue stream. With in-text keyword advertising, get your message before an interested audience or deliver a highly targeted ad on your own Web site that can net you significant commission per referral. Combine this technique with Pay Per Click advertising and other types of Affiliate Marketing and you are well on your way to mastery of making money online!
When planning a wedding, choosing the perfect wedding favor is a detail that often gets overlooked amid choosing the right dress, best catering and most beautiful flowers. Wedding favors are an opportunity to thank family and friends for all that they have done for the happy couple. They are also the perfect way to remember the wedding day for years to come. That is why choosing truly unique wedding favors will make a huge impact on a wedding and its guests.There are several ways brides go about choosing unique wedding favors. Most try to tie into the “theme” of the wedding. Others try to coordinate with their wedding colors or the table decorations. Whatever the goal, here are some truly unique wedding favors to consider when planning the ultimate wedding:The Sentimental Wedding FavorBrides who favor sentimentality tend to like unique wedding favors that highlight the day and the happy couple. A small sterling silver picture frame with the date engraved can serve as a stylish table placeholder before going home with each guest. To really take it to the next level in unique wedding favors, have the wedding photographer take a photo of each guest or couple and forward a copy to them when they are printed. Often weddings are occasions where people look their best and a photo would be treasured.Unique wedding favors that still capture the sentimental spirit can also include a personalized CD burned with songs from the wedding. Most songs are chosen ahead of time, so the CD can include the ones used for the bride and groom’s first dance, her father/daughter dance, his mother/son dance and the bridal party dance. There will still be plenty of room for some of the happy couple’s favorite or sentimental songs as well. A customized CD label is the perfect finishing touch.The Everlasting Wedding FavorOne of the best ways to commemorate a wedding day is to give guests a gift that will stay with them forever. Unique wedding favors that fall into this category include any sort of live plant or flower. These small flowers or saplings can be used to decorate the tables with greenery as well! Guests will love the idea of planting a tree or plant in their own yards and will remember the wedding day every time they look at the tree.Plant wedding favors are also a perfect solution for brides planning a “green” wedding. Many brides try to avoid the waste that often comes with typical wedding favors.The Edible Wedding FavorGiving guests the gift of food has always been a very popular wedding favor solution! There are ways to make unique wedding favors edible, however. It just takes a little thinking outside the box. Customizing edible treats is always a good way to take a wedding favor to the next level.Cookies and chocolates are easily customized with the wedding date or couple’s name. Specialty fortune cookies are another option – especially when the fortune is customized! A personalized mint tin also works as a unique wedding favor because the tin can be refilled and used again and again.The Destination Wedding FavorDestination weddings are becoming more and more popular. When planning a destination wedding, it is appropriate to coordinate unique wedding favors to match the locale. Beach weddings are typically the most popular destination wedding and there are several options for incorporating a beach theme into the favors.Unique wedding favors for a beach wedding can be as simple as a beautiful bleached starfish tied with a satin ribbon or as elaborate as custom embroidered beach tote bags. Other beach ideas include sailboat tea lights, seashell cookie cutters and mini beach pails filled with goodies. Another popular wedding destination is a beautiful mountain setting. In this case, the best scenario for unique wedding favors typically involves nature. The living trees or plants mentioned above would work nicely in a mountain setting. Also, anything carved from wood, candied nuts, or homemade candles.There are literally thousands of options when choosing unique wedding favors. By taking the time to think about what friends and family can really use and what will be the best accent for the wedding, brides can really make a statement of thanks. Unique wedding favors really stand out among the typical and guests will know immediately that a lot of thought went into planning this affair!
Are you about to get married? For most women, this is the day that they’ve been planning for since they were young girls. If you feel the same, then it’s understandable why you’re out seeking advice, help and support to make your dream wedding a reality.Let’s face it. When it comes to wedding dress, most men just can’t seem to understand the importance of picking the perfect wedding dress. True, you’re only going to be wearing that gown once in your life, and your groom may still feel the inclination to tie the knot even if you showed up dressed in a potato sack, but you very well know that one of the most important days of your life merits an exceptionally special dress.Top Tips to Choose the Perfect Wedding DressThere are so many wedding details that you need to take care of, but it’s equally important that you take the time to find the perfect wedding gown for you. To help you out, we’ve come up with a list of wedding dress tips for how you can look your best on your wedding day.Tip 1: Is constantly going to your groom for tips getting you down? Find a female friend or relative who will gladly accompany you on your trips to the bridal shop.Unless your groom is female fashion-savvy, he’s not going to be much help when you ask him about the perfect wedding dress collar or neckline for you. Find a female companion or companions that you trust enough for second and third opinions.Tip 2: Set a budget, and try to follow it.Wedding dress budgets are hardly ever exact. You may need to spend more or you might end up spending less than you expected. The point is having a budget in mind can help you control the urge to splurge on your very special dress. Try your hardest to follow your dress budget, and pray that you find a great wedding dress bargain that will make your groom proud.Tip 3: Consider the color of your gown.You can stick with tradition and go for white, but if you want to add some color to your gown, then by all means, find the perfect color for you. Today, a number of modern brides are choosing colored wedding dresses instead of plain white ones. Stand out in the sea of white-clad brides by going for an eye-popping color.You may want to take the season into consideration when picking out your wedding dress color, or you can simply go for what flatters your complexion best. Also be prepared for possible adverse reactions from your traditional guests. Console yourself with the thought that it’s your wedding, and you can wear blue or even black if you want to.Tip 4: Find the right wedding dress length.Yes, wedding gowns can be short or long depending on the type of ceremony you’re having and where you’re planning on having it. There’s a very basic rule when it comes to choosing the perfect wedding dress length, and it’s to base your dress length on how formal the ceremony is.If you’re having a formal ceremony, then floor-length is the way to go. If it’s an ultra-formal wedding, then you may want to add a cathedral train to your dress. For informal weddings, you can choose the hemline that flatters you best.Short, or at least shorter wedding dresses are advised for casual and outdoor weddings for practical reasons. You don’t want to get mud, twigs, leaves or sand on your floor-length designer wedding dress, right?Tip 5: Pick the appropriate and the most flattering sleeve-length and style for your dress.By appropriate, we’re merely reminding you that a winter wedding may not be the best time to go for a halter, plunging and backless number unless you’re planning on wearing over clothes.If you’re feeling conscious about your arms or your shoulders, then you might want to keep those problem areas covered. There are numerous sleeve styles and sleeve lengths to choose from; simply pick the one that fits the occasion best while making you feel pretty and comfortable in your dress.Tip 6: Know the importance of finding the right skirt style and dress shape for your body.Much like wedding dresses, brides come in different shapes and sizes. Take into consideration your physical assets, your overall body shape and your problem areas when making your choice of skirt style and dress shape.For example, if you’re shaped like an inverted triangle, with prominent shoulders and small hips, then a ball gown would balance your proportions creating the perfect silhouette and hourglass figure.Tip 7: Determining the best neckline for you.Your wedding gown’s neckline can definitely affect your gown’s overall appearance. You have numerous neckline options, but it’s all a matter of finding the most suitable and flattering neckline for your frame.Remember, in the same way that you need to take your assets, body shape and problem areas into consideration when picking out dress shapes and skirt styles, you also need to look at these factors when choosing your wedding dress neckline.If you’re planning on showing off your arms, your beautiful shoulders and pronounced collar bones, and you have an ample bosom to pull off the look, then the strapless gown is an excellent neckline choice. If you tend towards the flat side, then you can enhance your bust area with a bateau neckline.Tip 8: Look for the right fabric.A pure satin ball gown would not stand on its own without layers of tulle under it or hoops built into the dress. Your choice of fabric could directly affect your gown’s overall look. If you tend to be uncomfortable or if you tend to feel itchy when you’re wearing crisp and net-like fabrics, then go for the breezy and lightweight ones.There are so many different fabrics to choose from. A way to familiarize yourself with these fabrics is to ask your wedding planner or the bridal boutique owner to help you distinguish between the different fabric types available.Tip 9: Decide on whether or not you want or need a wedding train.A wedding train means extra-fabric and detailing, which translates to paying more for your wedding dress. Unless your wedding is ultra-formal, you’re not going to need a train.If your heart is set on having a train that trails gracefully behind you, then pick your train length based on practicality. Your wedding train can decrease your mobility, making it difficult to maneuver between chairs and tables during the reception. A detachable wedding train is most advisable if you’re planning on doing a lot of dancing and walking after the actual wedding ceremony.Tip 10: Be Wary of wedding gown sizing and necessary alterations.You’ll find out more about this when you actually head to the bridal boutique to be measured.You may already know your actual size, but don’t be too surprised if they tell you that you’re a size or two bigger than you thought.This is not to say that they have faulty sizing charts; it only means that wedding dress boutiques and high street shops have a different way of determining your dress size. Your dress size is based on your body’s largest dimension.If you have prominent hips and a smaller bust area, then your wedding dress size will be based on your hip size.Once you get your wedding gown, you need to check if alterations need to be made for a perfect fit. Most brides find that alterations are necessary to get the size right. Ask the boutique or shop owner for estimates on how much you’re going to have to pay for dress alterations to determine if you’re getting a great bargain or a rotten deal.Tip 11: If you think your dress needs that extra sparkle and glam then go for some decorations and embellishments.Wedding dress embellishments and decorations have one special purpose, and that’s to bring something extra to your gown.Additional decorations and embellishments are a great way of making your dress even more unique and fashionable.A basic gown would look great with additional beading and perhaps some embroidery. If you want a more feminine gown, then adding a bow, some ribbons or three-dimensional flowers can give your dress the boost needed to make it an amazing and personalized wedding dress.Find a great seamstress or wedding dress designer to help you pick out the right detailing for your gown.Tip 12: Decide if you need over clothes for your wedding gown.If you’re having a winter wedding, and your heart is set on a strapless, A-Line, princess dress, then a great coat or bolero will help you keep warm during the wedding ceremony.Keep in mind that there are also some churches that require brides to wear modest attire for the ceremony. Rayon fringed shawls and floor-length feathered coats are excellent ways of keeping covered during the actual ceremony.On your way to your reception, simply slip out of these over clothes to show the full beauty of your wedding gown.Follow these helpful tips and keep these reminders in mind when dress-shopping, to make your hunt for the perfect wedding dress a more enjoyable and less stressful experience.