When creating an advertising campaign for a big brand, an advertising agency will always strive for one thing – mass appeal. The greater the appeal, the greater the result. There are a few key strategies by which advertising agencies should abide in order to ensure they produce the right advertising campaign for their brand.Design – You should always seek to capture people’s imaginations and strive for innovative, creative designs within your campaign – never settle for second best or something people feel they’ve seen before. Whether it’s down to typography, the images used or the general concept of the ad, always think out of the box and bear in mind that you need to build a brand that’s memorable and captures people’s imagination.Multi-Platform – Traditionally, a number of different channels are incorporated into an advertising campaign in order to reach the largest audience possible. A combination of traditional and contemporary advertising strategies can be combined to create impactful campaigns. The more conventional methods of print, radio and broadcast out of home are still extremely popular and can be teamed with more bespoke impact locations and modern digital out of home advertising platforms. By encompassing fully-integrated advertising campaigns, brands ensure that they reach a mass audience. Urbanites can be targeted through multi touch points including billboard advertising, digital screen advertising and building wraps, for example, while people in more rural areas can be targeted through the more traditional advertising methods. You should also ensure that you take advantage of social media and make the most of websites such as Facebook, Twitter, YouTube and Pinterest. Millions of people use these sites daily and their power as advertising platforms cannot be underestimated.Interactive – Advertising campaigns are becoming increasingly interactive. Brands want to engage with their audiences, especially gadget-obsessed younger ones. An advertising campaign comes alive by devising things such as apps and online games that are in line with your advertising campaign. A recent example of this is HTC’s UK-wide campaign where members of the general public were invited to create poster designs for the launch of the new HTC One smartphone. The winning designs were then exhibited on giant posters in seven different cities throughout the UK. This campaign, run in conjunction with blowUP media, is a classic example of a brand wanting to engage its audience and integrate consumers within their advertising campaign.Advertising agencies now recognize that they need to reach the largest possible audience in order to maximize exposure for a product. In doing so, this mass marketing should result in higher sales and greater results.
Adverting in fact is very necessary for the success of any company. Without effective advertising you can not reach your wide audience. That apart, you can not even aim to familiarize the target market with your product if you don’t have an advertising strategy to back your product or service. Advertising brings in customers apart from creating awareness. Hence, advertising is necessary.However, the problem with the small business is that of finance. They are usually very tight on their budgets and have a negligibly smaller advertising budget. In this case, these companies often look for small business advertising ideas that can help them put in least money and advertise their product or service simultaneously.There are many small business advertising ideas that can prove beneficial for your small scale business. Listed below are some of the best strategies that you can adopt to make sure you get the most out of your advertising campaign.Always choose your advertising medium after careful analysis. Whether print, web, radio or television, before you decide your medium for advertising your product or idea, it is better you check your budget first. Never ever over-step your budget while advertising and hence, chose the medium only that you can afford and depending on the audience you want to reach out to.Local newspapers are the best advertising media for your small businesses. Small business advertising ideas include advertising in these daily newspapers and other print material that has a wide audience. You can easily reach your target audience if you advertise in these regular mediums. Advertise repeatedly for sometime.This has a dual benefit. One it can get you discounts on regular advertising and secondly, it keeps the readers informed by repetition. This prompts your target audience to action.Local Yellow Pages and telephone directories are also the cheap and quality methods to reach a wide audience. Large number of people depends on advertising in these two medium for a reliable service or company offering a product of their need. Hence, it lends a certain amount of credibility to your product or company.Advertising through direct emailing is another one of the cheap and best small business advertising ideas. Emailing requires just a customer database. Through emailing you can spread your message to your audience all free of cost and it also lends a personalized touch to it.
Have you read the latest Wheel’s magazine? The January 2010 edition has a wonderful section on the wonderful history of the V8 engine that we know and love today. I will share some of the hi-lights from the magazine as well as my own personal comments, so read on…The automotive vee-eight as we know it had its birth with our friend Henry Ford with the arrival of the ‘L-Head’ flat head vee eight of 1932. We must remember that he was not responsible for inventing the 8 cylinder engine in the V format as we know and love. But he was responsible for ensuring that it was available to the masses, ie the likes of you and me! It was pretty basic and simple, no complicated overhead valves or the like, hence the term ‘flathead’.A company called Duesenberg, back in the 20’s had a straight 8 cylinder engine and this was probably the first mass produced 8 cylinder automotive engine (it also had fancy overhead cams and multi-valves!). Unfortunately the company did not stand the test of time.Some suggest that the longest ‘living’ V8 engine is the 6.75 litre V8 belonging to our British friends Roll-Royce and Bentley. Based on an American design it was released in the 1959 Rolls-Royce Silver Cloud (as a 6.2 litre with OHV and 90 degrees V angle). Later it was enlarged to its current size of 6.75 litres and continues in production today inspiring Bentleys.Of course technology has allowed the V8 to develop just like all things automotive and we now have every V8 arrangement possible across the automotive spectrum. Usually only limited by our imagination (and our wallet). Turbocharging/supercharging, direct injection, mulit-variable valve technology along with massaging of the engine ancillaries are all available on your Ferrari down to your humble home grown Falcon or Commodore.All of this of course means that you can be kind to the environment and own a V8. I drive 350K’s to my daughters farm from Kwinana south of Perth and get better than 11l/100kms cruising at 110 with the safety of better braking and handling and the ability to safely overtake slower vehicles. So it is V8’s til 2028 at least. Enjoy your V8!